SUSINUM Luxuriant Hair Oil appears on the Amazing PR Blog

SUSINUM Luxuriant Hair Oil appears on the Amazing PR Blog:
6th May 2021

A very big thank you to the Amazing PR Blog for such an exciting and engaging write up on
HAER!!

“Award winning, Beauty, Cruelty-free, Eco friendly, Ethical, gluten-free, GMO-free, Haircare,
inclusive, Made in the UK, luxury, Natural, Plastic-Free, recyclable, Spring, Sustainable,
unisex, Vegan.

It’s been a while since The Amazing Blog has featured a hair oil, and as our regular readers
will know, ones that don’t leave an oily residue on the hair are few and far between! That’s
why we want to share another of our #amazingfinds with the non-greasy SUSINUM
Luxuriant Hair Oil, by HÆR which is good for even damaged or coloured hair.

HÆR is a British brand and newly launched by Rámon Taitz. It’s a new luxury haircare brand
that offers this their award-winning SUSINUM Luxuriant Hair Oil. And what a
product! Rámon worked in the hairdressing sector for over 20 years before deciding to take
a leap of faith and create his own brand. His inspiration came from wanting to find products
that didn’t contain artificial silicones or petroleum-based ingredients. The natural and
organic hair products that he did find, were generally too oily for styling. Hence, he devoted
five years to studying the origins of Egyptian and other ancient hair care ingredients to find
his formula. Rámon said: “It became my wish to fuse these two life-paths and create hair
care that combines the natural botanical medical wisdom of our ancestors with sustainable
modern scientific practice, to create 100% naturally-derived, ethical haircare for
today.” HÆR hair care is cruelty-free, vegan (registered with the Vegan Society), GMO-free
and certified organic. It is also made with natural and sustainable ingredients which are
biodegradable, renewable and kind to the environment.

HÆR’s firstborn (as they call it) and hero product is the SUSINUM Luxuriant Hair Oil which
has recently been awarded with an Editor’s Choice in the 2021 Beauty Shortlist Awards. This
has been created by adapting, modernising, and naturally enhancing a formula, documented
nearly 2000 years ago, which had ingredients like: One thousand blue Egyptian water lilies
(aka blue lotus), steeped in antique balanos oil and perfumed with several aromatic
botanicals such as cinnamon, myrrh, saffron and cardamom. However, this has now
been modified by HÆR to make it light in texture, non-greasy and has the addition
of 18 botanical ingredients. These key ingredients include: Egyptian blue lotus extract to
help increase the volume, body and elasticity of brittle hair. Rich in palmitic acid, an
emollient fatty acid, it prevents moisture loss and increases natural shine. Black seed oil, for
its anti-inflammatory and antioxidant properties. Moringa seed oil, also full of antioxidants,
with the addition of bio-actives with vitamin B, C, and minerals to revive the hair. There
is watermelon seed oil, an ultra-light oil with an abundance of antioxidants to help
boost scalp circulation, and pomegranate seed oil, rich in nutrients to revitalise dry and
damaged hair. There’s also squalene, frankincense, myrrh, cardamon, cinnamon, black
cumin, cedarwood, vetiver, geranium, linden blossom, ylang-ylang and hazelnut – what a
list! This formula is completely without synthetics or chemicals and designed to leave hair
nourished, glossy and easy to style. We initially used this on clean damp hair, rubbing a few
drops in the palm of our hands then gently massaging it into the scalp before running it
through from the hair shaft to the ends. It felt more like a hair tonic than an oil as, there’s
no greasy residue left on hands or hair. The scent is divine and exotic, where we detected a
very subtle and fragrant fusion of ylang-ylang, cardamom and vetiver. The scent and
performance were outstanding; we also used it on dry hair for styling, and loved how it
instantly smoothed down any annoying flyaway strands. This is now one of our ‘empties’,
and we’ll certainly be buying more. You too can purchase HÆR: SUSINUM Luxuriant Hair Oil
here for £39.”

Article by Amazing PR: https://www.amazingpr.co.uk/blog/haer/2021/4/30